In the auto business the Internet has become the primary means through which dealers market their businesses. Consumers use the Internet to research vehicles, dealers, and prices before ever stepping into a dealership. The amount of information buyers can obtain from search engine queries is exponential and gives them an advantage when it comes time to buy. As online consumer networks continue to grow so too does the need for car dealer search engine marketing? SEM enables dealers to drive better quality and greater quantities of online traffic to their sites, resulting in greater visibility, higher conversion ratios, and increased profits. As with all good things SEM comes with a downside. Due to the vast nature and complexity of the Internet, search engine marketing is extremely difficult, multifaceted, and expansive. Therefore, the best way for car dealers to achieve their online marketing goals is by employing trained online marketing professionals.
Car Dealer Search Engine Marketing
factors for Search Engine Marketing
SEM is comprised of numerous and often seemingly unrelated factors ranging from a dealer’s social media presence to their website design. Proper maintenance and management of these components requires significant time, effort, and a vast understanding of website coding, search algorithms, content syndication, keyword analysis, and more. Few managers, if any, have the time, resources, and skills required to sustain a successful and comprehensive car dealer search engine marketing plan. For dealers, investing in professional search engine marketing specialists is the most cost effective and efficient way to maintain their online marketing efforts.
use of search engine marketing
Car dealer search engine marketing is highly involved and requires strict adherence to numerous search engine regulations and pre-approved SEO techniques. Automotive SEM consultants are highly capable and well-versed in white hat SEO strategies, ensuring that their clients are always at the top of SERPs and viewed favorably by search engine robots. Search engine marketing is critical to a dealer’s success, which is why no dealer can afford to go without the help of an SEM professional. The better a dealer’s site ranks on SERPs, the greater their visibility is, the more impressions they make, the more traffic they receive, and the more sales they generate.
services of search engine marketing
SEM is comprised of entirely separate entities that work in tandem with one another to determine a site’s rank for various search engine queries. Social media advertising differs completely from website development yet both plays a significant role in SERP rankings. SEM specialists understand how these elements interact with one another and how to use these interactions to effectively improve dealer SEO. Through various link building efforts, social media campaigns, microsite campaigns, and more car dealer search engine marketing can function as a self-perpetuating system in which each individual element works to amplify another. The process of developing, implementing, and sustaining these high performing systems is extremely complex, time-consuming, and difficult, once again making the use of a search engine marketing specialists the preferred option for most dealers.
Benefits of search engine marketing
With such a large portion of their business being generated from the Internet car dealers simply cannot afford to have a poorly performing search engine marketing strategy. Supplying sites with fresh, relevant, and captivating content; maintaining a strong social media following and presence; frequenting online review sites to monitor feedback and minimize the impact of negative reviews; constantly adjusting PPC campaigns in order to improve ROI and garner more online traffic; analyzing and researching keywords to improve conversion ratios; and maintaining high functioning websites to appease search engine crawlers are all integral parts of car dealer search engine marketing. Dealers must utilize the services of highly trained, skilled, and experienced SEM professionals in order to effectively grow their consumer bases, drive online traffic, increase brand awareness, maintain a positive reputation, and increase sales.