Automotive Microsite

effective way for automotive microsite

An effective way of reaching more members of target markets is through the use of automotive microsites. The ability to create targeted microsites enables dealers to rank for more specified searches thereby increasing their online visibility and expanding their market reach. Creating microsites for parts departments, service departments, customers with bad credit, lead generation, or special promotions that all link back to your dealer’s main website helps boost SERP rankings and dealer visibility.

Automotive microsites for digital marketing system

Automotive microsites, just like all other SEO elements, are one component of a dealer’s overall digital marketing system. Automotive microsites can serve many SEO purposes and are ultimately a valuable tool for dealers looking to attract unique visitors. Through the use of highly specific keywords, content, titles, and descriptions microsites can easily appear on page one for specific search engine queries. By developing microsites specifically for a particular product, service, finance, or marketing campaign dealers can gain more targeted traffic and improve SEO. Microsites allow dealers to target relevant audiences with clear and precise content and focused campaigns. Automotive microsite campaigns are an extremely effective way for dealers to drive more business from certain market segments, within specific departments, or for specific products.

benefit of automotive microsites

Another benefit of automotive microsites is that they each have their own unique URL, making it easy for dealers to promote them independently. Due to their targeted nature microsites typically gain high organic search engine rankings, resulting in more quality traffic, helping to improve dealer visibility, and expanding a dealership’s market reach. Microsites help auto dealers improve specific areas of their online marketing efforts, whether it be promoting a specialization or targeting a specific geographical area from which they hope to attract more business, microsites can be the tool dealers need to increase traffic and drive sales. Promoting dealer products, services, or specialties through a completely separate URL provides dealers with the opportunity to create multiple specialized campaigns, increasing marketing effectiveness, generating more leads, and producing higher conversion rates.

optimize search ability with automotive microsites

Automotive microsites are often used by dealers in order to optimize their search ability for highly specific keywords. Microsites can rank for specific search terms much more easily than a dealer’s primary site, making them a valuable resource for improving SERP visibility and directing targeted traffic back to a dealer’s main site. Because dealer microsites are created for a specific purpose and contain relevant content, keyword URL names, page titles, meta data, header tags, alt image tags, and more it is easier to achieve high SERP rankings for keywords that their main dealer websites cannot rank well for, such as keyword phrases that include city names.

advantages of automotive microsites

The use of automotive microsites has many advantages, one being that they are far more flexible than primary dealer sites, making them an ideal channel through which to test campaigns and gain unique visitors. Microsites contain fewer pages than primary sites, which allows changes to be made quickly and without risking a dealer’s main source of online traffic. Because automotive microsites are not directly tied into a dealer’s primary site they can be deployed quickly and allow marketers to test various content, presentations, and offers. This flexibility permits dealers to test new marketing techniques with little consequence, enabling the development of increasingly effective campaigns. In the world of marketing the ability to quickly and efficiently adjust campaigns offers dealers a competitive advantage.

target markets with automotive marketing

Microsites also allow dealers to fill niche gaps in their SEO. Regardless of how all-encompassing and thorough a dealership’s SEO may be there is always room to improve. By analyzing metrics and enacting effective keyword research dealers may come to find that a significant number of target audience members are searching for things such as specific vehicle models, competitor cities, or specific financing options, none of which their site ranks well for. Automotive microsites can be created to fill these niche gaps, driving traffic, improving dealer SEO, and increasing sales. Effective marketing is about more than impressive campaigns and widespread notoriety; it is also about generating business from every possible angle and tailoring marketing efforts around the wants and needs of prospective customers. Automotive microsites can help dealers reach pocket segments of target markets, resulting in more effective and comprehensive SEO.

deployment of automotive microsites for effective marketing tools

Dealer microsites are effective marketing tools that can be deployed for almost any reason. Not only can automotive microsites help improve dealer leads and conversion ratios, drive traffic to a dealer’s main website, and improve overall SEO efforts, they can also help dealers more effectively target niche market segments and generate sales from a variety of sources. Automotive microsites allow dealers to take a segmented approach to marketing and provide an opportunity to advertise events, promote new products or services, gain new business by targeting specific geographical locations, and expand market reach by ranking for more varied keywords. The use of automotive microsites is a cost effective way for dealers to optimize their online marketing efforts, create specialized campaigns for various segments of target markets, drive online traffic, and increase profits.