For businesses, keeping up with technology means keeping up with the tablet and mobile device revolution. With each mobile device comes a unique screen size and orientation which are incompatible with websites built for PC viewing. Many businesses have attempted to remedy this issue by creating a second site built specifically for mobile devices, but as more variations of mobile and tablet devices enter the marketplace this solution will not suffice. Creating specialized versions of websites for each resolution and device is not only impractical, but also highly unreasonable. At the current rate of growth businesses will be unable to keep up with the endless influx of new devices, making it necessary for them to find a more permanent solution. With adaptive design technology websites are able to adapt to the device at hand, altering their design and layout to work with any screen, platform, and orientation. By accommodating PC, tablet, and mobile phone users, adaptive design technology eliminates the need for an endless supply of custom website designs, benefiting businesses and consumers alike.
Adaptive Design Technology
User Friendly Adaptive Design
A user’s on-site experience should not change based on the device they are using. Rather, mobile, tablet, and PC users should all be presented with the exact same website, containing the exact same information, in a layout and resolution that is best suited for their device. Limiting a consumer’s access to your site is illogical. A business’ primary website is created and designed in such a way as to enhance user experience, effectively direct visitors to the inventory and information they are seeking, and optimize its selling potential. By altering a site’s presentation for various devices businesses often negatively impact user experiences as opposed to enhancing them. Adaptive design technology ensures that sites work across all devices and are presented in an easy-to-view, unrestricted manner.
Comfortable with design layouts
Users understand how typical websites function and are comfortable with their layouts and navigation. By presenting consumers with a website that functions on all devices and maintains a similar layout businesses can experience the same kind of success with mobile phone and tablet users as they do with PC users. Adaptive design technology lends itself to high performing, fast-loading sites that present the information consumers need in a format that works on any and all devices. For businesses that rely on Internet leads and sales, website performance greatly affects their bottom line, which is why adaptive design technology is fast becoming the de facto standard.
Adaptive Design Technology for Online Marketing
Adaptive design technology is the newest revolution in the world of online marketing. This technology allows designers to build sites that are compatible with all devices and which automatically adjust their size, resolution, and orientation to fit the viewing needs of each individual visitor. With this innovative technology the need for multiple sites is eradicated and users can gain access to a site’s content without technical restrictions. Typically mobile sites are simplified versions of their parent sites, often with limited functionality and content. By utilizing adaptive design technology businesses can create a single comprehensive site which can be used by all consumers and whose only alteration is layout, design, and orientation, not content and function.
Increasingly web-based market with adaptive design
Ultimately, adaptive design technology is the key to sustaining success in an increasingly web-based market. As technology advances and more tablets and mobile devices emerge, adaptive design will help businesses maintain a consistent online presence and continue connecting with prospective customers. Businesses will finally be able to focus their efforts on their products, services, and customers and no longer be threatened by the constant growth of mobile device usage. Let this change in consumer tendency work to your advantage, utilize adaptive design technology to outperform the competition, and watch your business soar.